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This Tug-of-War For CNN Highlights How Flawed American Media Has Become.

This past Thursday night, while unconfirmed reports spread regarding an incident at Brown University, the network's Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.

While CNN is certainly not a impeccable news source, her message seemed accurate for numerous observers. It stands as one of the broadcasters where one can locate reality-based and mostly reliable reporting – notably during crises such as the one developing near a New Hampshire storage facility.

A Precarious State Amid a High-Stakes Struggle

Yet CNN, now middle-aged, finds itself in a precarious state as two massive media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has become part of a high-risk game of corporate ownership, not as a question of what benefits the news-consuming public.

“This is yet another example of the fundamental flaws with roots in decades of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.

“The narrative is crafted as a corporate drama with influential figures as the central actors, but there is very little discussion of the public interest,” Pickard added.

A Further Factor: Donald Trump

The network's predicament is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” foe.

Think back to the shouts of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will shield him from criticism and scrutiny. That is part of why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

There is a basis to like that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Possibility of Continued Turmoil

Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. This might be a welcome development to many at the network, but it’s hardly a guarantee of stability. That arrangement could set up CNN for yet another acquisition. There is no finish line.

In the view of Timothy Wu, much of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Each proposed deal would be detrimental to the country, and both should be challenged by anti-trust authorities,” Wu stated.

The Core Challenge and a Potential Solution

Whatever happens regarding CNN, the bigger problem endures.

“The present media landscape is a very anti-democratic system, but we must resist learned helplessness,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to build this hyper-commercialized monster, and new policy decisions can tackle it.

Is this likely in an era where the top communications regulator refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will never happen.

Initiatives that bolster independent news organizations, aid local journalism, fund public media, and prohibit the accumulation of media power in a handful of hands are not only possible – they are necessary for a functioning democracy.

In the world of media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pawns in the most recent corporate chess match.

By

Samantha Wheeler

Elara is a digital content strategist who specializes in helping writers optimize their online presence through efficient blogging tools.

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